During
the crisis, business is opening for the franchise - a popular solution.
Companies are able to develop without a large investment, and
franchise reduce their risks. RBC made a rating of the most popular
franchises in 2015.
"The
crisis - a good time to start a franchise business. On the one hand,
someone loses a job, but someone does not see prospects for their own
business and looking for a new field of activities.
On the other hand, for a franchisee it is easier to negotiate with
the owners of property and to find employees.
Demand for the franchise is growing, "- says the founder of the"
Dodo Pizza "(8 th place in the ranking) Fedor Ovchinnikov.
According to executive director of the Russian Franchising
Association Yuri Mikhailichenko, in 2015 the Russian market of
franchises grew by 15% (association representatives interviewed 70
key franchise networks, as the number of institutions increased their
partners).
"A
lot of brands that before the crisis, did not consider franchising as
a business development strategy, and opened only its own shops, is
now launching a franchise network", - says CEO "Franconia"
(Franchise Consultant) Nina Semina. Case in point - McDonald's, which
works worldwide on franchising system and
in Russia also. The company opened their own establishments, not
trusting the Russian businessmen. But in the summer of 2015 American
chain finally sold its first Russian franchise license, passing the Kemerovo
LLC "GID" the right to open the
network restaurants in Novosibirsk, Tomsk and Kemerovo regions and
Altai. In an interview with Forbes president of McDonald's in Russia
Khamzat Khasbulatov said that will attract new franchisers:
in 2016 the company expects to open 60 new restaurants, including
with partners.
There
are a lot of newcomers
to the market. For example, in the spring of 2016 have
been started selling of franchise by
network «Fashion House», electronic cigarette store chain
«Vape Flava», bookmaker office «FonBet»,
internet posters «TimeOut», the network stores
of designer Bella Potemkina; at the stage of launching a
franchise are promotional service
«Biglion», taxi company «2412”,
and others. Chain stores of goods at one
price "ZAODNO", co-owner of
which in the summer of 2015 became
Vladimir Potanin, has launched a franchise program in December
2015. "It was our anti-crisis proposal
and opening stores quickly across the
country on our own strength
was impossible", - says Franchise
Director of the network Dmitry
Pershikov. In spring of 2016, the network
of more than 70 stores, had already 6
franchisers.
Trademark Quantity Sold Quntity withdraw Total Quantity Licenses in 2015 Licenses in 2015 Sold Licence by
31.12.2015
Experts
of
Franshiza.ru
refer to the market segments with strong competition within the branch, for
example catering and medical services. But this fact does not prevent to develop
actively
franchise
within
these segments. For example, in the top 10 are
large networks
of medical centers "Invitro" and "Hemotest
laboratorija",
cafes Subway and
"33
Pingvina."
Nevertheless,
the first three positions in the ranking took franchisors from other
fields: a developer and seller
of software "1C", advising
system "Consultant Plus" and the
network of cosmetics
stores
Yves Rocher. All three companies are working in Russia since the
early 1990s, they have a proven business model and large affiliate
network. The reverse side of popularity - a strong competition
between the franchisers.
The founder of 1C Boris Nuraliev acknowledges that the company does
not force involving
of new partners: "We cover a large part of the market, and the
competition is like salt in the soup: cooking
the soup edible,
its
should not be too much and not too little."
